tag:blogger.com,1999:blog-5461010492997967211.post3905793524777609604..comments2023-08-21T04:21:39.084-05:00Comments on Planninga from Nanninga: A Strategic Planning Blog: Strategic Planning Analogy #395: Strategic TrajectoriesGerald Nanningahttp://www.blogger.com/profile/10102230443942149045noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5461010492997967211.post-89372978362357881572011-06-03T09:46:37.191-05:002011-06-03T09:46:37.191-05:00My experience is that many companies use the "...My experience is that many companies use the "Ready, Fire, Aim" approach to business. They are so action-oriented that they want to act before taking time to aim. You especially see this in the high tech space, where companies with just throw something out there (calling it a "beta" version) and hope the the customers will help adjust the trajectory later. This is why the dotcom boom quickly became a dotcom bust.<br /><br />Unfortunately, strategists are often brought in after the poor trajectory has already been set in motion. Then the strategists get blamed because they couldn't sufficiently redirect the path of the bullet. We are not like Superman, who has bullets bounce off his body. There is only so much you can do once the trajectory is in motion. Newton's law cannot be repealed.Gerald Nanninganoreply@blogger.comtag:blogger.com,1999:blog-5461010492997967211.post-69315148606260988102011-06-01T21:25:02.066-05:002011-06-01T21:25:02.066-05:00Gerald Nanninga,
This is a lovely, provoking and ...Gerald Nanninga,<br /><br />This is a lovely, provoking and smashing presentation. Do I understand that positioning may be defined as "shooting at the right target (customer)”? If so, even though the trajectory is defined; still we may be shooting at the wrong target. Your example of Apple changing to the cool customer provides an example for this definition.<br />Two questions spring to my mind. The first one is that the trajectory may not be well-defined. It is like a smoke coming out from the mouth of a smoker where no body may determine the many trajectories the smoke takes. It is chaotic. The bullet is different because of the momentum, with which the bullet is fired,<br />The second question is that the bullet is "Newtonian" and obeys Newton’s Law. What if not?<br />This is a lovely article that provokes many questions.ali ananihttp://www.winnerstrain.comnoreply@blogger.com