tag:blogger.com,1999:blog-5461010492997967211.post3800810814055137239..comments2023-08-21T04:21:39.084-05:00Comments on Planninga from Nanninga: A Strategic Planning Blog: Strategic Planning Analogy #473: Multiple ChoiceGerald Nanningahttp://www.blogger.com/profile/10102230443942149045noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5461010492997967211.post-35306516281831038122012-10-31T09:08:13.751-05:002012-10-31T09:08:13.751-05:00Humans are emotional creatures. In B2C and B2B tr...Humans are emotional creatures. In B2C and B2B transactions, emotions play a large part in decision-making. When you look for emotional solutions, rather than product solutions, you can come up with far more creative strategies. And I agree with you that this extra creativity can lead to blue ocean breakthroughs. Differentiation at an emotional level can be a powerful way to distinguish your self and create a demand for your product in a way that eliminates direct competition--a way to create your own blue ocean.Gerald Nanningahttps://www.blogger.com/profile/10102230443942149045noreply@blogger.comtag:blogger.com,1999:blog-5461010492997967211.post-27592264881322335442012-10-29T12:32:08.131-05:002012-10-29T12:32:08.131-05:00Gerald Nanninga,
This is a great post and if full ...Gerald Nanninga,<br />This is a great post and if full with rational and emotional reasoning.<br />I have always advocated the a prime differentiator in the Blue Ocean Strategy is emotional pride, self-esteem, self-actualization and the like. If I put this post on a blue ocean canvas the value of emotional differentiation becomes clear. I wonder what you think!ali ananihttps://www.blogger.com/profile/17948497521950629086noreply@blogger.com