tag:blogger.com,1999:blog-5461010492997967211.post2793026669275490399..comments2023-08-21T04:21:39.084-05:00Comments on Planninga from Nanninga: A Strategic Planning Blog: Strategic Planning Analogy #323: Your Competition is Too SmallGerald Nanningahttp://www.blogger.com/profile/10102230443942149045noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5461010492997967211.post-11998571148086852582010-05-06T00:40:53.059-05:002010-05-06T00:40:53.059-05:00Gerald, you insist on bringing memory back in my h...Gerald, you insist on bringing memory back in my head. This marvelous post revoked a study I carried out years ago in a developing country. The problem I was tackling why a strawberry-flavored soft drink sold in winter, but hardly any during the hot summer. My study revealed that women aged between 16-26 mostly bought the strawberry drink and hardly any male customers. The 5-why-based survey revealed that 1) - Secondary schools were open during winter and not summer. 2) Girls bought the strawberry drink to use it as a substitute for the unaffordable make-up cosmetics. As the universities and high schools were closed in summer the females found no reason to buy it. Male teenagers refrained from buying the strawberry drink for fear they would be “labeled” as girls. The recommendation was to double the strawberry concentration and double the soft drink price. Profits soared.<br />This is in support of what you stated in your post “The principle here has to do with choice and substitution”ali ananihttps://www.blogger.com/profile/17948497521950629086noreply@blogger.com